Build an AI Competitor Intelligence Monitor
Build and test a narrow competitor monitor that preserves dated evidence, detects meaningful changes, and produces a recurring decision report without automating outreach.
Choose the Decision and Monitoring Boundary
Write a monitoring charter with a named reader, decision, competitor set, cadence, exclusions, and owner.
Build the Source and Evidence Register
Create a source register that states exactly what each lane can and cannot support.
Capture a Normalized Baseline
Produce a baseline snapshot with stable IDs, normalized fields, retrieval times, and retained source records.
Define Meaningful Change Rules
Write deterministic rules for meaningful changes, ignored noise, duplicates, removals, and parser failures.
Turn Changes into Qualified Intelligence
Create an evidence-to-decision schema and triage observed changes consistently.
Design the Recurring Decision Report
Build a reusable report with evidence, implications, review actions, errors, and a next-watch section.
Test, Run, and Maintain the Monitor
Run the capstone fixtures, record results, and finish the operating and maintenance instructions.
What you will work towards
Work through this course to prepare a narrow competitor monitor and recurring decision report. The curriculum takes you through a source register, normalized baseline, meaningful-change rules, qualified findings and an operating routine.
Start with a defined competitor set, permitted source pages and one business decision. Use synthetic information while learning when permission to use live records is unresolved.
A practical case to carry through the lessons
A pricing-page change is a dated observation. Its effect on positioning is an interpretation. Preserve both and the before/after evidence so someone else can check the conclusion.
Test an unchanged page, a cosmetic edit, a missing source and a meaningful change. Report retrieval failures instead of presenting them as no change.
How to know the work is ready for review
Before calling the exercise complete, check that the decision owner can tell what changed, why it matters and what evidence is missing.